The Imperfectionist & The Idealist
We’re husband and wife. We met at an ad agency. For nearly two decades, we’ve collaborated on thousands of solutions to complex problems. We are creative with purpose.
Ford Haegele (he/him) is an award-winning creative director, designer and illustrator with almost 30 years (!!!) of experience. His unique vision and penchant for storytelling bring an exciting spark to creative problem solving. Whether for a global brand or mom-and-pop shop, he brings passion to every project he touches. Ford made waves with his boundary-pushing ideas at a few well-known Philadelphia agencies before going client-side at the Philadelphia Orchestra during the pandemic. Now, he balances his creative endeavors with parenting two sons, Parker and Casey.
Ali Haegele (she/her) is a seasoned creative professional with deep experience in production, design and project management. Her pragmatic approach to the creative process gives clients confidence that results will be inspired yet efficient. Ali makes sure every detail has been thoughtfully considered and each element works to solve the business problem. Ali is also a fierce advocate for inclusive education, a passion discovered since having a child with autism, and leads a local parent advisory group.
We established Haeg Design in January 2023 to independently serve clients we’ve built relationships with over years of working in the Philadelphia advertising market. We are seeking to collaborate with organizations whose work aligns with our core values of honesty, creativity, and inclusivity. Our deep experience comes from decades in production, design, creative director and management roles.
We work as an extension of your team with responsive communication, clear expectations, and consistent excellence. We’re experienced in collaborating with professionals from marketing, development and artistic departments to produce creative that grabs your audience’s attention. A partnership with us is a world-class creative team at your table in your budget. We will work to understand your organization’s goals to ensure our work will add value and further your mission.
We’ve worked on
Our Services
Brand identity
Advertising campaigns
Print collateral and brochures
Illustration
Brand strategy
Social media + digital ads
Website design
Arts & Culture
Glimmerglass Festival
Opera Philadelphia
Penn Live Arts
The Philadelphia Orchestra
Washington Concert Opera
Palm Beach Opera
Wilma Theater
Mission-Driven Organizations
Emily's Entourage
Fred’s Footsteps
Living Beyond Breast Cancer
Portage & Practice
Raj & Kamla Gupta Governance Institute
Education
Bryn Mawr College
Curtis Institute of Music
Drexel University Institutional Advancement
University of Pennsylvania Stuart Weitzman School of Design
Hospitality
River & Root
Ember & Ash
Hearthside